---
title: "Prime AI Visibility Benchmark"
slug: "benchmark"
canonical_path: "/benchmark"
meta_title: "Prime AI Visibility Benchmark: Edition 1 Study and Dataset"
meta_description: "1,050 API answers from 7 AI model configurations, scored for brand mentions, citation accuracy, factual errors and consistency. Methods and CSV data."
h1: "Prime AI Visibility Benchmark"
date: "2026-10-23"
last_updated: "2026-10-23"
---

# Prime AI Visibility Benchmark

**Edition 1 · Answers collected October 23, 2026**

50 buyer questions about 25 brands in five categories, sent three times each to seven AI model configurations through their APIs. Every answer was checked for the brands it named, whether its cited links supported it, whether its claims matched the brands' own pages, and whether repeated runs agreed.

50 questions · 7 model configurations · 1,050 answers collected

## Headline findings

- **3 of 3** models tested with search on and off had a lower factual error rate with search on. OpenAI GPT-6 Sol: 3.3% on, 5.9% off; Anthropic Claude Sonnet 5.5: 8.4% on, 11.6% off; Google Gemini 3.8 Flash: 11.9% on, 18.1% off.
- **37.1%–91.4%** of checked cited links supported the sentence they were attached to, depending on the search-on configuration. Perplexity Sonar (via OpenRouter): 1,045 of 2,820 checked links; Anthropic Claude Sonnet 5.5: 1,152 of 1,260 checked links.
- **10%** of checkable brand claims contradicted the brand's own pages. 183 of 1,821 checkable claims across all seven configurations.
- **81.1%** of question and configuration pairs gave the same outcome in all 3 runs. 284 of 350 pairs.

## Results by model configuration

Measured values for each configuration, in run order. The benchmark does not rank configurations or name a winner.

| Configuration | Brand mentions | Citation accuracy | Factual error rate | Consistency |
| --- | --- | --- | --- | --- |
| OpenAI GPT-6 Sol — web search on | 95.6% (43 of 45 discovery answers) | 43.5% (117 of 269 checked links) | 3.3% (9 of 273 checkable claims) | 0.94 (43 of 50 questions alike in all 3 runs) |
| OpenAI GPT-6 Sol — web search off | 100% (45 of 45 discovery answers) | No cited links | 5.9% (10 of 169 checkable claims) | 0.94 (41 of 50 questions alike in all 3 runs) |
| Anthropic Claude Sonnet 5.5 — web search on | 100% (45 of 45 discovery answers) | 91.4% (1,152 of 1,260 checked links) | 8.4% (23 of 275 checkable claims) | 0.95 (45 of 50 questions alike in all 3 runs) |
| Anthropic Claude Sonnet 5.5 — web search off | 100% (45 of 45 discovery answers) | No cited links | 11.6% (33 of 285 checkable claims) | 0.93 (41 of 50 questions alike in all 3 runs) |
| Google Gemini 3.8 Flash — Google Search grounding on | 100% (45 of 45 discovery answers) | 57.5% (506 of 880 checked links) | 11.9% (38 of 318 checkable claims) | 0.91 (39 of 50 questions alike in all 3 runs) |
| Google Gemini 3.8 Flash — grounding off | 100% (45 of 45 discovery answers) | 0% (0 of 1 checked link) | 18.1% (55 of 304 checkable claims) | 0.92 (40 of 50 questions alike in all 3 runs) |
| Perplexity Sonar (via OpenRouter) — search always on | 100% (45 of 45 discovery answers) | 37.1% (1,045 of 2,820 checked links) | 7.6% (15 of 197 checkable claims) | 0.87 (35 of 50 questions alike in all 3 runs) |

- **Brand mentions:** Discovery answers that name at least one panel brand from the question's category.
- **Citation accuracy:** Checked cited links that resolve to a live page and support the sentence they are attached to.
- **Factual error rate:** Checkable claims that contradict the dated fact sheet of the brand's own pages.
- **Consistency:** The most common outcome's share of a question's runs, averaged over the questions (0 to 1).

## Results by category

Every measure for every category and configuration.

### CRM software

| Configuration | Brand mentions | Citation accuracy | Factual error rate | Consistency |
| --- | --- | --- | --- | --- |
| OpenAI GPT-6 Sol — web search on | 100% (9 of 9 discovery answers) | 45.9% (28 of 61 checked links) | 17.6% (9 of 51 checkable claims) | 1.00 (10 of 10 questions alike in all 3 runs) |
| OpenAI GPT-6 Sol — web search off | 100% (9 of 9 discovery answers) | No cited links | 12.9% (4 of 31 checkable claims) | 1.00 (10 of 10 questions alike in all 3 runs) |
| Anthropic Claude Sonnet 5.5 — web search on | 100% (9 of 9 discovery answers) | 91.1% (288 of 316 checked links) | 20% (11 of 55 checkable claims) | 0.93 (9 of 10 questions alike in all 3 runs) |
| Anthropic Claude Sonnet 5.5 — web search off | 100% (9 of 9 discovery answers) | No cited links | 23.9% (11 of 46 checkable claims) | 0.93 (8 of 10 questions alike in all 3 runs) |
| Google Gemini 3.8 Flash — Google Search grounding on | 100% (9 of 9 discovery answers) | 55.6% (183 of 329 checked links) | 16.4% (10 of 61 checkable claims) | 0.90 (7 of 10 questions alike in all 3 runs) |
| Google Gemini 3.8 Flash — grounding off | 100% (9 of 9 discovery answers) | No cited links | 26.2% (17 of 65 checkable claims) | 0.87 (7 of 10 questions alike in all 3 runs) |
| Perplexity Sonar (via OpenRouter) — search always on | 100% (9 of 9 discovery answers) | 43% (278 of 647 checked links) | 15% (6 of 40 checkable claims) | 0.87 (7 of 10 questions alike in all 3 runs) |

### Payroll software

| Configuration | Brand mentions | Citation accuracy | Factual error rate | Consistency |
| --- | --- | --- | --- | --- |
| OpenAI GPT-6 Sol — web search on | 100% (9 of 9 discovery answers) | 47.4% (18 of 38 checked links) | 0% (0 of 42 checkable claims) | 0.90 (8 of 10 questions alike in all 3 runs) |
| OpenAI GPT-6 Sol — web search off | 100% (9 of 9 discovery answers) | No cited links | 0% (0 of 30 checkable claims) | 0.90 (7 of 10 questions alike in all 3 runs) |
| Anthropic Claude Sonnet 5.5 — web search on | 100% (9 of 9 discovery answers) | 92.5% (185 of 200 checked links) | 0% (0 of 38 checkable claims) | 0.93 (8 of 10 questions alike in all 3 runs) |
| Anthropic Claude Sonnet 5.5 — web search off | 100% (9 of 9 discovery answers) | No cited links | 0% (0 of 46 checkable claims) | 0.87 (7 of 10 questions alike in all 3 runs) |
| Google Gemini 3.8 Flash — Google Search grounding on | 100% (9 of 9 discovery answers) | 64.9% (48 of 74 checked links) | 0% (0 of 61 checkable claims) | 0.90 (7 of 10 questions alike in all 3 runs) |
| Google Gemini 3.8 Flash — grounding off | 100% (9 of 9 discovery answers) | 0% (0 of 1 checked link) | 0% (0 of 43 checkable claims) | 0.93 (9 of 10 questions alike in all 3 runs) |
| Perplexity Sonar (via OpenRouter) — search always on | 100% (9 of 9 discovery answers) | 35.8% (120 of 335 checked links) | 0% (0 of 30 checkable claims) | 0.87 (7 of 10 questions alike in all 3 runs) |

### Project management software

| Configuration | Brand mentions | Citation accuracy | Factual error rate | Consistency |
| --- | --- | --- | --- | --- |
| OpenAI GPT-6 Sol — web search on | 100% (9 of 9 discovery answers) | 35.3% (24 of 68 checked links) | 0% (0 of 81 checkable claims) | 0.97 (9 of 10 questions alike in all 3 runs) |
| OpenAI GPT-6 Sol — web search off | 100% (9 of 9 discovery answers) | No cited links | 0% (0 of 42 checkable claims) | 0.97 (9 of 10 questions alike in all 3 runs) |
| Anthropic Claude Sonnet 5.5 — web search on | 100% (9 of 9 discovery answers) | 90.8% (277 of 305 checked links) | 4.1% (3 of 73 checkable claims) | 0.97 (9 of 10 questions alike in all 3 runs) |
| Anthropic Claude Sonnet 5.5 — web search off | 100% (9 of 9 discovery answers) | No cited links | 11.1% (9 of 81 checkable claims) | 0.97 (9 of 10 questions alike in all 3 runs) |
| Google Gemini 3.8 Flash — Google Search grounding on | 100% (9 of 9 discovery answers) | 69.6% (96 of 138 checked links) | 13.2% (10 of 76 checkable claims) | 0.97 (9 of 10 questions alike in all 3 runs) |
| Google Gemini 3.8 Flash — grounding off | 100% (9 of 9 discovery answers) | No cited links | 16.7% (12 of 72 checkable claims) | 0.97 (9 of 10 questions alike in all 3 runs) |
| Perplexity Sonar (via OpenRouter) — search always on | 100% (9 of 9 discovery answers) | 36.7% (229 of 624 checked links) | 2.1% (1 of 48 checkable claims) | 0.97 (9 of 10 questions alike in all 3 runs) |

### Online travel booking

| Configuration | Brand mentions | Citation accuracy | Factual error rate | Consistency |
| --- | --- | --- | --- | --- |
| OpenAI GPT-6 Sol — web search on | 88.9% (8 of 9 discovery answers) | 55.8% (24 of 43 checked links) | 0% (0 of 30 checkable claims) | 0.93 (8 of 10 questions alike in all 3 runs) |
| OpenAI GPT-6 Sol — web search off | 100% (9 of 9 discovery answers) | No cited links | 0% (0 of 30 checkable claims) | 0.93 (8 of 10 questions alike in all 3 runs) |
| Anthropic Claude Sonnet 5.5 — web search on | 100% (9 of 9 discovery answers) | 93.6% (146 of 156 checked links) | 0% (0 of 47 checkable claims) | 0.93 (9 of 10 questions alike in all 3 runs) |
| Anthropic Claude Sonnet 5.5 — web search off | 100% (9 of 9 discovery answers) | No cited links | 0% (0 of 52 checkable claims) | 0.93 (8 of 10 questions alike in all 3 runs) |
| Google Gemini 3.8 Flash — Google Search grounding on | 100% (9 of 9 discovery answers) | 75.6% (34 of 45 checked links) | 10% (5 of 50 checkable claims) | 0.90 (8 of 10 questions alike in all 3 runs) |
| Google Gemini 3.8 Flash — grounding off | 100% (9 of 9 discovery answers) | No cited links | 14.8% (8 of 54 checkable claims) | 0.90 (7 of 10 questions alike in all 3 runs) |
| Perplexity Sonar (via OpenRouter) — search always on | 100% (9 of 9 discovery answers) | 30.8% (173 of 561 checked links) | 0% (0 of 36 checkable claims) | 0.87 (7 of 10 questions alike in all 3 runs) |

### Ecommerce platforms

| Configuration | Brand mentions | Citation accuracy | Factual error rate | Consistency |
| --- | --- | --- | --- | --- |
| OpenAI GPT-6 Sol — web search on | 88.9% (8 of 9 discovery answers) | 39% (23 of 59 checked links) | 0% (0 of 69 checkable claims) | 0.90 (8 of 10 questions alike in all 3 runs) |
| OpenAI GPT-6 Sol — web search off | 100% (9 of 9 discovery answers) | No cited links | 16.7% (6 of 36 checkable claims) | 0.90 (7 of 10 questions alike in all 3 runs) |
| Anthropic Claude Sonnet 5.5 — web search on | 100% (9 of 9 discovery answers) | 90.5% (256 of 283 checked links) | 14.5% (9 of 62 checkable claims) | 1.00 (10 of 10 questions alike in all 3 runs) |
| Anthropic Claude Sonnet 5.5 — web search off | 100% (9 of 9 discovery answers) | No cited links | 21.7% (13 of 60 checkable claims) | 0.97 (9 of 10 questions alike in all 3 runs) |
| Google Gemini 3.8 Flash — Google Search grounding on | 100% (9 of 9 discovery answers) | 49.3% (145 of 294 checked links) | 18.6% (13 of 70 checkable claims) | 0.90 (8 of 10 questions alike in all 3 runs) |
| Google Gemini 3.8 Flash — grounding off | 100% (9 of 9 discovery answers) | No cited links | 25.7% (18 of 70 checkable claims) | 0.93 (8 of 10 questions alike in all 3 runs) |
| Perplexity Sonar (via OpenRouter) — search always on | 100% (9 of 9 discovery answers) | 37.5% (245 of 653 checked links) | 18.6% (8 of 43 checkable claims) | 0.80 (5 of 10 questions alike in all 3 runs) |

## Search on vs off

Three models were run with search on and off. The same questions were sent with the provider's search tool switched on and off.

| Model | Factual error rate, search on | Factual error rate, search off | Citation accuracy, search on | Citation accuracy, search off |
| --- | --- | --- | --- | --- |
| OpenAI GPT-6 Sol | 3.3% (9 of 273 checkable claims) | 5.9% (10 of 169 checkable claims) | 43.5% (117 of 269 checked links) | No cited links |
| Anthropic Claude Sonnet 5.5 | 8.4% (23 of 275 checkable claims) | 11.6% (33 of 285 checkable claims) | 91.4% (1,152 of 1,260 checked links) | No cited links |
| Google Gemini 3.8 Flash | 11.9% (38 of 318 checkable claims) | 18.1% (55 of 304 checkable claims) | 57.5% (506 of 880 checked links) | 0% (0 of 1 checked link) |

## Consistency across repeated runs

Each question was sent 3 times to each configuration. Two runs share an outcome when they name the same set of panel brands, give the same fact verdicts or state the same pick.

| Configuration | All 3 runs alike | 2 of 3 runs alike | No two runs alike | Mean consistency |
| --- | --- | --- | --- | --- |
| OpenAI GPT-6 Sol — web search on | 43 of 50 questions | 5 of 50 questions | 2 of 50 questions | 0.94 |
| OpenAI GPT-6 Sol — web search off | 41 of 50 questions | 9 of 50 questions | 0 of 50 questions | 0.94 |
| Anthropic Claude Sonnet 5.5 — web search on | 45 of 50 questions | 3 of 50 questions | 2 of 50 questions | 0.95 |
| Anthropic Claude Sonnet 5.5 — web search off | 41 of 50 questions | 8 of 50 questions | 1 of 50 questions | 0.93 |
| Google Gemini 3.8 Flash — Google Search grounding on | 39 of 50 questions | 9 of 50 questions | 2 of 50 questions | 0.91 |
| Google Gemini 3.8 Flash — grounding off | 40 of 50 questions | 8 of 50 questions | 2 of 50 questions | 0.92 |
| Perplexity Sonar (via OpenRouter) — search always on | 35 of 50 questions | 11 of 50 questions | 4 of 50 questions | 0.87 |

## Brand naming by category

Observed counts. Discovery questions only; usable answers in the brand's own category.

### CRM software

- **Salesforce:** named in 39 of 63 answers across all configurations
- **Microsoft Dynamics 365 Sales:** named in 5 of 63 answers across all configurations
- **Zoho CRM:** named in 49 of 63 answers across all configurations
- **Pipedrive:** named in 43 of 63 answers across all configurations
- **Freshsales:** named in 24 of 63 answers across all configurations

| Brand | OpenAI GPT-6 Sol — web search on | OpenAI GPT-6 Sol — web search off | Anthropic Claude Sonnet 5.5 — web search on | Anthropic Claude Sonnet 5.5 — web search off | Google Gemini 3.8 Flash — Google Search grounding on | Google Gemini 3.8 Flash — grounding off | Perplexity Sonar (via OpenRouter) — search always on |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Salesforce | 3 of 9 | 3 of 9 | 9 of 9 | 6 of 9 | 5 of 9 | 4 of 9 | 9 of 9 |
| Microsoft Dynamics 365 Sales | 0 of 9 | 0 of 9 | 2 of 9 | 3 of 9 | 0 of 9 | 0 of 9 | 0 of 9 |
| Zoho CRM | 9 of 9 | 6 of 9 | 8 of 9 | 8 of 9 | 6 of 9 | 6 of 9 | 6 of 9 |
| Pipedrive | 6 of 9 | 6 of 9 | 6 of 9 | 8 of 9 | 5 of 9 | 6 of 9 | 6 of 9 |
| Freshsales | 3 of 9 | 3 of 9 | 3 of 9 | 6 of 9 | 3 of 9 | 4 of 9 | 2 of 9 |

### Payroll software

- **Gusto:** named in 62 of 63 answers across all configurations
- **ADP:** named in 46 of 63 answers across all configurations
- **Paychex:** named in 17 of 63 answers across all configurations
- **Rippling:** named in 27 of 63 answers across all configurations
- **QuickBooks Payroll:** named in 34 of 63 answers across all configurations

| Brand | OpenAI GPT-6 Sol — web search on | OpenAI GPT-6 Sol — web search off | Anthropic Claude Sonnet 5.5 — web search on | Anthropic Claude Sonnet 5.5 — web search off | Google Gemini 3.8 Flash — Google Search grounding on | Google Gemini 3.8 Flash — grounding off | Perplexity Sonar (via OpenRouter) — search always on |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Gusto | 9 of 9 | 9 of 9 | 9 of 9 | 9 of 9 | 9 of 9 | 9 of 9 | 8 of 9 |
| ADP | 3 of 9 | 5 of 9 | 9 of 9 | 9 of 9 | 8 of 9 | 5 of 9 | 7 of 9 |
| Paychex | 0 of 9 | 0 of 9 | 8 of 9 | 6 of 9 | 0 of 9 | 0 of 9 | 3 of 9 |
| Rippling | 2 of 9 | 2 of 9 | 3 of 9 | 4 of 9 | 6 of 9 | 6 of 9 | 4 of 9 |
| QuickBooks Payroll | 3 of 9 | 6 of 9 | 6 of 9 | 7 of 9 | 4 of 9 | 5 of 9 | 3 of 9 |

### Project management software

- **Asana:** named in 63 of 63 answers across all configurations
- **monday.com:** named in 35 of 63 answers across all configurations
- **Trello:** named in 51 of 63 answers across all configurations
- **ClickUp:** named in 62 of 63 answers across all configurations
- **Smartsheet:** named in 2 of 63 answers across all configurations

| Brand | OpenAI GPT-6 Sol — web search on | OpenAI GPT-6 Sol — web search off | Anthropic Claude Sonnet 5.5 — web search on | Anthropic Claude Sonnet 5.5 — web search off | Google Gemini 3.8 Flash — Google Search grounding on | Google Gemini 3.8 Flash — grounding off | Perplexity Sonar (via OpenRouter) — search always on |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Asana | 9 of 9 | 9 of 9 | 9 of 9 | 9 of 9 | 9 of 9 | 9 of 9 | 9 of 9 |
| monday.com | 0 of 9 | 3 of 9 | 7 of 9 | 9 of 9 | 5 of 9 | 5 of 9 | 6 of 9 |
| Trello | 6 of 9 | 6 of 9 | 9 of 9 | 9 of 9 | 6 of 9 | 6 of 9 | 9 of 9 |
| ClickUp | 8 of 9 | 9 of 9 | 9 of 9 | 9 of 9 | 9 of 9 | 9 of 9 | 9 of 9 |
| Smartsheet | 0 of 9 | 0 of 9 | 0 of 9 | 0 of 9 | 0 of 9 | 0 of 9 | 2 of 9 |

### Online travel booking

- **Booking.com:** named in 39 of 63 answers across all configurations
- **Expedia:** named in 38 of 63 answers across all configurations
- **Priceline:** named in 27 of 63 answers across all configurations
- **Trip.com:** named in 22 of 63 answers across all configurations
- **Agoda:** named in 35 of 63 answers across all configurations

| Brand | OpenAI GPT-6 Sol — web search on | OpenAI GPT-6 Sol — web search off | Anthropic Claude Sonnet 5.5 — web search on | Anthropic Claude Sonnet 5.5 — web search off | Google Gemini 3.8 Flash — Google Search grounding on | Google Gemini 3.8 Flash — grounding off | Perplexity Sonar (via OpenRouter) — search always on |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Booking.com | 3 of 9 | 4 of 9 | 7 of 9 | 7 of 9 | 5 of 9 | 6 of 9 | 7 of 9 |
| Expedia | 3 of 9 | 3 of 9 | 6 of 9 | 6 of 9 | 7 of 9 | 8 of 9 | 5 of 9 |
| Priceline | 3 of 9 | 2 of 9 | 5 of 9 | 4 of 9 | 5 of 9 | 4 of 9 | 4 of 9 |
| Trip.com | 3 of 9 | 3 of 9 | 3 of 9 | 3 of 9 | 3 of 9 | 3 of 9 | 4 of 9 |
| Agoda | 3 of 9 | 3 of 9 | 6 of 9 | 5 of 9 | 6 of 9 | 6 of 9 | 6 of 9 |

### Ecommerce platforms

- **Shopify:** named in 55 of 63 answers across all configurations
- **WooCommerce:** named in 56 of 63 answers across all configurations
- **BigCommerce:** named in 33 of 63 answers across all configurations
- **Ecwid:** named in 18 of 63 answers across all configurations
- **Square Online:** named in 33 of 63 answers across all configurations

| Brand | OpenAI GPT-6 Sol — web search on | OpenAI GPT-6 Sol — web search off | Anthropic Claude Sonnet 5.5 — web search on | Anthropic Claude Sonnet 5.5 — web search off | Google Gemini 3.8 Flash — Google Search grounding on | Google Gemini 3.8 Flash — grounding off | Perplexity Sonar (via OpenRouter) — search always on |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Shopify | 7 of 9 | 7 of 9 | 9 of 9 | 9 of 9 | 8 of 9 | 8 of 9 | 7 of 9 |
| WooCommerce | 6 of 9 | 6 of 9 | 9 of 9 | 9 of 9 | 9 of 9 | 9 of 9 | 8 of 9 |
| BigCommerce | 3 of 9 | 4 of 9 | 6 of 9 | 6 of 9 | 4 of 9 | 4 of 9 | 6 of 9 |
| Ecwid | 0 of 9 | 0 of 9 | 6 of 9 | 3 of 9 | 2 of 9 | 3 of 9 | 4 of 9 |
| Square Online | 1 of 9 | 5 of 9 | 6 of 9 | 6 of 9 | 5 of 9 | 5 of 9 | 5 of 9 |

## Annotated examples

Excerpts from collected answers, next to the fact-sheet value and its first-party source.

### Accurate citation

Anthropic Claude Sonnet 5.5 — web search on, run 1. Question: "Does Zoho CRM have a free plan, and how many users can use it?"

> Zoho CRM has a free edition that supports up to 3 users.

- **Cited link:** https://www.zoho.com/en-us/crm/zohocrm-pricing.html
- **Link check:** Live page (HTTP 200) that supports the sentence
- **Fact sheet, free plan:** Yes — free edition for up to 3 users ([source](https://www.zoho.com/crm/zohocrm-pricing.html), fact sheet dated October 23, 2026)
- **Claim:** Matches the fact sheet (both graders agreed)

### Broken link

OpenAI GPT-6 Sol — web search on, run 3. Question: "Does Zoho CRM have a free plan, and how many users can use it?"

> Zoho CRM has a free plan for up to 3 users.

- **Cited link:** https://www.zoho.com/sites/default/files/bigin/bigin-zohocrm-editions-comparison.pdf?utm_source=openai
- **Link check:** Dead link: HTTP 404 when checked in the run week
- **Fact sheet, free plan:** Yes — free edition for up to 3 users ([source](https://www.zoho.com/crm/zohocrm-pricing.html), fact sheet dated October 23, 2026)
- **Claim:** Matches the fact sheet (both graders agreed)

### Factual error

OpenAI GPT-6 Sol — web search off, run 1. Question: "What plans does BigCommerce offer, and does it have a free plan?"

> BigCommerce offers four plans: Standard, Plus, Pro, and Enterprise

- **Fact sheet, plan names:** Core, Growth, Scale, Performance ([source](https://www.bigcommerce.com/essentials/pricing/), fact sheet dated October 23, 2026)
- **Claim:** Contradicts the fact sheet (both graders agreed)

## Methodology and run conditions

These are answers from each provider's API, not consumer-app sessions, and they are not live Google AI Overviews or Google AI Mode. Google appears here only as Gemini, with Google Search grounding switched on or off.

### Run conditions

| Configuration | Provider and API | Requested model | Returned version | Search | Collected | Runs per question |
| --- | --- | --- | --- | --- | --- | --- |
| OpenAI GPT-6 Sol — web search on | OpenAI, Responses API | gpt-6-sol | gpt-6-sol | On: OpenAI web_search tool. Searched in 150 of 150 returned answers | October 23, 2026, 11:22 to 11:53 UTC | 3 |
| OpenAI GPT-6 Sol — web search off | OpenAI, Responses API | gpt-6-sol | gpt-6-sol | Off | October 23, 2026, 11:22 to 11:57 UTC | 3 |
| Anthropic Claude Sonnet 5.5 — web search on | Anthropic, Messages API | claude-sonnet-5-5 | claude-sonnet-5-5 | On: Anthropic web_search tool (web_search_20250305). Searched in 130 of 150 returned answers | October 23, 2026, 11:22 to 11:52 UTC | 3 |
| Anthropic Claude Sonnet 5.5 — web search off | Anthropic, Messages API | claude-sonnet-5-5 | claude-sonnet-5-5 | Off | October 23, 2026, 11:52 to 11:58 UTC | 3 |
| Google Gemini 3.8 Flash — Google Search grounding on | Google, Gemini API generateContent | gemini-3.8-flash | gemini-3.8-flash | On: Grounding with Google Search (googleSearch tool). Searched in 64 of 150 returned answers | October 23, 2026, 11:23 to 12:01 UTC | 3 |
| Google Gemini 3.8 Flash — grounding off | Google, Gemini API generateContent | gemini-3.8-flash | gemini-3.8-flash | Off | October 23, 2026, 12:01 to 12:21 UTC | 3 |
| Perplexity Sonar (via OpenRouter) — search always on | Perplexity, OpenRouter Chat Completions | perplexity/sonar | perplexity/sonar | On: Sonar's built-in web search (cannot be switched off) | October 23, 2026, 11:23 to 11:40 UTC | 3 |

### Settings and prompting

Each question is sent exactly as written in the question set, as a single user message. No system prompt, no instructions, no conversation history. Nothing else is added.

- **OpenAI GPT-6 Sol — web search on:** Provider defaults: temperature, top_p and reasoning effort are not sent.
- **OpenAI GPT-6 Sol — web search off:** Provider defaults: temperature, top_p and reasoning effort are not sent.
- **Anthropic Claude Sonnet 5.5 — web search on:** Provider defaults: temperature and top_p are not sent; extended thinking is not enabled.
- **Anthropic Claude Sonnet 5.5 — web search off:** Provider defaults: temperature and top_p are not sent; extended thinking is not enabled.
- **Google Gemini 3.8 Flash — Google Search grounding on:** Provider defaults: temperature, topP and thinking settings are not sent. The googleSearch tool takes no location parameter, so no location hint is sent.
- **Google Gemini 3.8 Flash — grounding off:** Provider defaults: temperature, topP and thinking settings are not sent.
- **Perplexity Sonar (via OpenRouter) — search always on:** Provider defaults: temperature, top_p and search options are not sent. Sonar has no search-off mode, so this configuration has no search-off pair.

Market: US, en-US. Questions are written in US English. Where an API accepts a location hint for its search tool, the hint is country US; otherwise no location is sent.

### Answer counts

1,050 requested · 1,050 returned · 1,050 usable · 0 missing

| Configuration | Requested | Returned | Usable | Missing |
| --- | --- | --- | --- | --- |
| OpenAI GPT-6 Sol — web search on | 150 | 150 | 150 | 0 |
| OpenAI GPT-6 Sol — web search off | 150 | 150 | 150 | 0 |
| Anthropic Claude Sonnet 5.5 — web search on | 150 | 150 | 150 | 0 |
| Anthropic Claude Sonnet 5.5 — web search off | 150 | 150 | 150 | 0 |
| Google Gemini 3.8 Flash — Google Search grounding on | 150 | 150 | 150 | 0 |
| Google Gemini 3.8 Flash — grounding off | 150 | 150 | 150 | 0 |
| Perplexity Sonar (via OpenRouter) — search always on | 150 | 150 | 150 | 0 |

### Definitions

- **Brand named:** Answers that explicitly name the brand or an approved name variant.
- **Consistency:** Consistency = most-common outcome count ÷ number of runs
- **Fact accuracy:** What the answer says about you matches what your page says: name, price, dates, location, product limits.
- **Source accuracy:** The link under the answer goes to the right page on your site, not an old URL, a copy or a third-party page.
- **Citation accuracy:** Benchmark measure: the share of cited links that resolve to a live page and support the claim they are attached to. Dead links, links that redirect to a homepage and unsupported links are counted separately; links that could not be checked are reported separately and left out of the denominator. A link attached to several sentences is counted once for each sentence. It checks every cited link on any site, so it is not the same as the Journal's split of "citation accuracy" into source, fact and attribution accuracy. Citation accuracy = supported links ÷ (supported + unsupported + dead + redirected-to-homepage links)
- **Factual error rate:** Benchmark measure: checkable claims that contradict the dated fact sheet ÷ checkable claims. A claim is checkable when the fact sheet covers it. Two grader models grade every claim; disagreements are checked against the brand's first-party source. Unresolved claims are left out of the rate and counted. Factual error rate = claims that contradict the fact sheet ÷ checkable claims (unresolved claims excluded and counted)
- **Requested / returned / usable / missing:** Requested: answers the edition asked for (questions × runs × configurations). Returned: the API returned an answer with text. Usable: a returned answer that responds to the question (refusals, clarification requests and off-topic replies are returned but not usable). Missing: the run produced no answer text (failed call, timeout or empty response). Percentages use the stated denominator.

### Question types and outcomes

- **Discovery:** The set of this category's panel brands the answer names (approved variants count; order and wording ignored). Two runs share an outcome when they name exactly the same set of panel brands, including the empty set.
- **Brand fact:** For each fact field the question asks about, the answer's resolved verdict against the fact sheet: consistent, contradicts, not stated or unresolved. Two runs share an outcome when every asked field has the same verdict.
- **Head to head:** The pick the answer states: the first brand, the second brand, or no single pick (the answer declines to choose or says it depends). Two runs share an outcome when they state the same pick.

### Scoring and grading

- **Extractor (gemini-3.8-flash):** Classifies usability, extracts checkable fact claims and the head-to-head pick from each answer.
- **Grader A (gpt-6-luna):** Grader A for every checkable claim against the fact sheet.
- **Grader B (claude-haiku-5-5):** Grader B for every checkable claim against the fact sheet.
- **Support judge (gemini-3.8-flash):** Judges whether a live cited page supports the answer text the link is attached to.

- 1,914 fact claims extracted; 1,821 were checkable against the fact sheet.
- 82 grader disagreements, 82 resolved against the brand's first-party source snapshot, 0 unresolved.
- 38 verdicts both graders agreed on were changed in the sanity check (37 to not checkable, 1 to consistent).

Disagreements between the two graders were checked against the brand's first-party source snapshot and recorded in a private review sheet. The sanity check also re-read every claim both graders marked as an error; verdicts it changed are counted here and logged in the same sheet.

Scoring calls are batched because the integrations proxy rate-limits: the extractor reads the runs of one (configuration, question) together, graders take up to 25 claims per call, the support judge up to 6 (page, claim) pairs per call.

Scoring ran October 23, 2026, 11:37 to 13:57 UTC.

### Fact sheet

Fact sheet dated October 23, 2026: 55 facts about 25 brands, from 38 snapshots of the brands' own pages taken October 23, 2026, 11:06 to 11:13 UTC. A claim is an error only when it contradicts the fact as stated here. A claim that is incomplete but compatible, or about something this sheet does not cover, is not an error (it is either consistent or not checkable).

#### CRM software

- **Salesforce, founded:** 1999 ([source](https://www.salesforce.com/company/about-us/))
- **Salesforce, free plan:** Yes — Free Suite, $0, comes with 2 user licenses ([source](https://www.salesforce.com/crm/free-crm/))
- **Salesforce, headquarters:** San Francisco, California ([source](https://www.salesforce.com/company/locations/))
- **Microsoft Dynamics 365 Sales, free plan:** No — free trial only ([source](https://www.microsoft.com/en-us/dynamics-365/products/sales/pricing))
- **Microsoft Dynamics 365 Sales, plan names:** Sales Professional, Sales Enterprise, Sales Premium, Microsoft Relationship Sales ([source](https://www.microsoft.com/en-us/dynamics-365/products/sales/pricing))
- **Zoho CRM, free plan:** Yes — free edition for up to 3 users ([source](https://www.zoho.com/crm/zohocrm-pricing.html))
- **Pipedrive, founded:** 2010 ([source](https://www.pipedrive.com/en/about))
- **Pipedrive, headquarters:** New York, NY ([source](https://www.pipedrive.com/en/about))
- **Pipedrive, free plan:** No — 14-day free trial; paid plans Lite, Growth, Premium, Ultimate ([source](https://www.pipedrive.com/en/pricing))
- **Freshsales, free plan:** No — 21-day free trial, then a paid plan ([source](https://www.freshworks.com/crm/pricing/))
- **Freshsales, plan names:** Growth, Pro, Enterprise ([source](https://www.freshworks.com/crm/pricing/))
- **Freshsales, headquarters:** San Mateo, California (Freshworks) ([source](https://ir.freshworks.com/resources/investor-faqs/default.aspx))

#### Payroll software

- **Gusto, plan names:** Simple, Plus, Premium (plus a separate plan for paying yourself) ([source](https://gusto.com/product/pricing))
- **Gusto, former name:** ZenPayroll (launched in 2012) ([source](https://gusto.com/about))
- **ADP, headquarters:** Roseland, New Jersey ([source](https://mediacenter.adp.com/image/ADP+Corporate+Fact+Sheet.pdf))
- **ADP, founded:** 1949 ([source](https://mediacenter.adp.com/image/ADP+Corporate+Fact+Sheet.pdf))
- **Paychex, headquarters:** Dual headquarters: Rochester, NY and Cincinnati, OH ([source](https://www.paychex.com/corporate))
- **Paychex, founded:** 1971 ([source](https://www.paychex.com/corporate))
- **Rippling, headquarters:** San Francisco, California ([source](https://www.rippling.com/press))
- **Rippling, ceo:** Parker Conrad (co-founder and CEO) ([source](https://www.rippling.com/about))
- **QuickBooks Payroll, parent company:** Intuit ([source](https://www.intuit.com/company/))
- **QuickBooks Payroll, related products:** TurboTax, Credit Karma, Mailchimp, Intuit Enterprise Suite ([source](https://www.intuit.com/company/))

#### Project management software

- **Asana, free plan:** Yes — Personal plan, $0, for one or two people ([source](https://asana.com/pricing))
- **Asana, headquarters:** San Francisco, California ([source](https://asana.com/company))
- **Asana, plan names:** Personal, Starter, Advanced, Enterprise (Enterprise+ for advanced security) ([source](https://asana.com/pricing))
- **monday.com, free plan:** Yes — Free plan, $0, up to 2 seats ([source](https://monday.com/pricing))
- **monday.com, plan names:** Free, Basic, Standard, Pro, Enterprise ([source](https://monday.com/pricing))
- **Trello, free plan:** Yes — Free, $0, up to 10 collaborators per Workspace ([source](https://trello.com/pricing))
- **Trello, parent company:** Atlassian (acquired early 2017) ([source](https://trello.com/about))
- **Trello, launch year:** 2011 ([source](https://trello.com/about))
- **ClickUp, headquarters:** San Diego, California ([source](https://clickup.com/about))
- **ClickUp, free plan:** Yes — Free Forever plan ([source](https://clickup.com/pricing))
- **Smartsheet, founded:** 2005 ([source](https://www.smartsheet.com/about))
- **Smartsheet, headquarters:** Bellevue, Washington ([source](https://www.smartsheet.com/about))

#### Online travel booking

- **Booking.com, headquarters:** Amsterdam, the Netherlands ([source](https://www.booking.com/content/about.html))
- **Booking.com, parent company:** Booking Holdings Inc. ([source](https://www.booking.com/content/about.html))
- **Booking.com, founded:** 1996 ([source](https://www.booking.com/content/about.html))
- **Expedia, founded:** 1996 ([source](https://www.expediagroup.com/en-us/about-us))
- **Expedia, origin:** Started inside Microsoft ([source](https://www.expediagroup.com/en-us/about-us))
- **Priceline, launch year:** 1998 ([source](https://press.priceline.com/about-priceline))
- **Priceline, parent company:** Booking Holdings ([source](https://www.bookingholdings.com/about/))
- **Trip.com, founded:** 1999 ([source](https://group.trip.com/about/story?locale=en-US))
- **Trip.com, former name:** Ctrip (www.ctrip.com) ([source](https://group.trip.com/about/story?locale=en-US))
- **Agoda, headquarters:** Singapore ([source](https://www.agoda.com/info/about-agoda.html))
- **Agoda, parent company:** Booking Holdings ([source](https://www.agoda.com/info/about-agoda.html))

#### Ecommerce platforms

- **Shopify, plan names:** Basic, Grow, Advanced, Plus ([source](https://www.shopify.com/pricing))
- **Shopify, headquarters:** Las Vegas, Nevada (principal executive office) ([source](https://shopify.com/investors/investor-faqs))
- **WooCommerce, free plan:** Yes — the core platform is free and open source ([source](https://woocommerce.com/about/))
- **WooCommerce, parent company:** Woo, part of Automattic (acquired 2015) ([source](https://woocommerce.com/about/))
- **BigCommerce, plan names:** Core, Growth, Scale, Performance ([source](https://www.bigcommerce.com/essentials/pricing/))
- **BigCommerce, free plan:** No — free trial only ([source](https://www.bigcommerce.com/essentials/pricing/))
- **Ecwid, free plan:** No — plans are Starter, Venture, Business and Unlimited, all paid ([source](https://www.ecwid.com/pricing))
- **Ecwid, parent company:** Lightspeed ([source](https://support.ecwid.com/hc/en-us/articles/5582039267996-Ecwid-is-now-Lightspeed))
- **Square Online, free plan:** Yes — Square Free, $0/month per location ([source](https://squareup.com/us/en/online-store/plans))
- **Square Online, plan names:** Square Free, Square Plus, Square Premium ([source](https://squareup.com/us/en/online-store/plans))

### Limitations

- API answers only. These are not captures of the ChatGPT, Claude, Gemini or Perplexity apps, of Google AI Overviews or of Google AI Mode, and consumer apps can answer differently.
- One market and language (United States, US English) and one collection week. Answers change over time and can differ by location.
- Three runs per question per configuration, so a question's consistency can only be 1/3, 2/3 or 1. It shows variation in this sample, not a long-run rate.
- Each question was sent as written with provider default settings and no system prompt. Other settings, prompts or follow-up questions can produce different answers.
- The factual error rate covers only facts in the dated fact sheet, taken from each brand's own pages in the run week. A claim counts as an error when it contradicts the brand's own page as snapshotted; statements on topics outside the fact sheet were not graded.
- Each fact is checked against the page named as its source. Where a brand describes itself differently elsewhere (for example a company that names one principal executive office but is widely described as based in another city), answers that repeat the other description count as contradicting the named page. Plans or offices that the source page does not list were treated as not checkable rather than as errors.
- Claims, picks and citation support were read by AI models (an extractor, two graders from different providers and a support judge). Grader disagreements were checked against the first-party snapshot, and every claim both graders marked as an error was re-read in a sanity check; errors that both graders missed in the same way can remain.
- Cited links were checked with a plain HTTP request (no browser) in the run week. Pages that blocked automated requests, returned too little readable text without a browser, or were PDFs are counted as unverifiable and left out of the citation-accuracy denominator. Pages that load part of their content with scripts were judged on the text the plain request returned, so a few supporting passages may have been missed.
- With Google Search grounding on, Gemini decides whether to search; some grounding-on answers ran no search at all and are still counted in that configuration.
- Perplexity Sonar was reached through OpenRouter rather than Perplexity's own API; Sonar always searches, so it has no search-off pair.
- The panel is 25 well-known brands in five categories. Leading brands that sell AI-visibility products (for example HubSpot in CRM) were left out, so answers that name them are not scored for them. Results do not describe smaller or lesser-known brands.

### Not included

- **Perplexity Sonar with a direct Perplexity API key:** Not needed: Sonar was reachable through the Replit-managed OpenRouter route, so no key was requested. OpenRouter forwards to Perplexity; answers may differ slightly from Perplexity's own API.
- **Consumer apps (ChatGPT app, Claude app, Gemini app, Google AI Overviews, Google AI Mode, Perplexity app):** Out of scope. The benchmark measures API answers only; they are not captures of any consumer app or search results page.
- **Search-off for Perplexity Sonar:** Sonar always searches; the API offers no search-off mode.

### Comparability

- First edition: there is no previous edition to compare against.

## Full question set

Question set v1, sent exactly as written.

### CRM software

1. What is the best CRM for a small business? (Discovery)
2. Which CRM should a B2B sales team of about 20 people use? (Discovery)
3. What are the best CRM tools with a free plan? (Discovery)
4. When was Salesforce founded, and does Salesforce offer a free CRM plan? (Brand fact; checks: Founded, Free plan)
5. Does Microsoft Dynamics 365 Sales have a free plan, and what plans does it offer? (Brand fact; checks: Free plan, Plan names)
6. Does Zoho CRM have a free plan, and how many users can use it? (Brand fact; checks: Free plan)
7. When was Pipedrive founded, and where is it headquartered? (Brand fact; checks: Founded, Headquarters)
8. Does Freshsales have a free plan, and what paid plans does it offer? (Brand fact; checks: Free plan, Plan names)
9. Salesforce or Zoho CRM: which is better for a growing small business? (Head to head)
10. Pipedrive vs Freshsales: which CRM is better for a small sales team? (Head to head)

### Payroll software

1. What is the best payroll software for a small business? (Discovery)
2. Which payroll service is best for a company with employees in several US states? (Discovery)
3. What is the easiest payroll software for a business with fewer than 10 employees? (Discovery)
4. What plans does Gusto offer, and what was Gusto originally called? (Brand fact; checks: Plan names, Former name)
5. Where is ADP headquartered, and what year was it founded? (Brand fact; checks: Headquarters, Founded)
6. Where is Paychex headquartered, and what year was it founded? (Brand fact; checks: Headquarters, Founded)
7. Where is Rippling based, and who is its CEO? (Brand fact; checks: Headquarters, CEO)
8. Which company makes QuickBooks Payroll, and what other well-known products does that company make? (Brand fact; checks: Parent company, Related products)
9. Gusto or ADP: which payroll provider is better for a small business? (Head to head)
10. Rippling vs Paychex: which is better for a growing company? (Head to head)

### Project management software

1. What is the best project management software for a small team? (Discovery)
2. Which project management tool is best for a marketing agency? (Discovery)
3. What are the best free project management tools? (Discovery)
4. Does Asana have a free plan, and where is Asana headquartered? (Brand fact; checks: Free plan, Headquarters)
5. Does monday.com have a free plan, and what paid plans does it offer? (Brand fact; checks: Free plan, Plan names)
6. Does Trello have a free plan, and which company owns Trello? (Brand fact; checks: Free plan, Parent company)
7. Where is ClickUp headquartered, and does it have a free plan? (Brand fact; checks: Headquarters, Free plan)
8. When was Smartsheet founded, and where is it headquartered? (Brand fact; checks: Founded, Headquarters)
9. Asana or monday.com: which is better for managing team projects? (Head to head)
10. Trello vs ClickUp: which is better for a small team? (Head to head)

### Online travel booking

1. What is the best website to book a hotel? (Discovery)
2. Which online travel site is best for booking flights and hotels together? (Discovery)
3. What is the best travel booking site for trips in Asia? (Discovery)
4. Where is Booking.com based, and which company owns it? (Brand fact; checks: Headquarters, Parent company)
5. What year did Expedia launch, and which company was it started inside? (Brand fact; checks: Founded, Origin)
6. When was Priceline launched, and which company owns Priceline today? (Brand fact; checks: Launch year, Parent company)
7. What year was Trip.com Group founded, and what was its original website called? (Brand fact; checks: Founded, Former name)
8. Where is Agoda headquartered, and which company owns it? (Brand fact; checks: Headquarters, Parent company)
9. Booking.com or Expedia: which is better for booking hotels? (Head to head)
10. Trip.com vs Agoda: which is better for booking travel in Asia? (Head to head)

### Ecommerce platforms

1. What is the best ecommerce platform for a small business? (Discovery)
2. Which ecommerce platform should I use to start selling online for free? (Discovery)
3. Which ecommerce platform is best for a fast-growing online store? (Discovery)
4. What plans does Shopify offer, and where is Shopify's corporate headquarters? (Brand fact; checks: Plan names, Headquarters)
5. Is WooCommerce free to use, and which company is behind it? (Brand fact; checks: Free plan, Parent company)
6. What plans does BigCommerce offer, and does it have a free plan? (Brand fact; checks: Plan names, Free plan)
7. Does Ecwid have a free plan, and which company owns Ecwid? (Brand fact; checks: Free plan, Parent company)
8. Does Square Online have a free plan, and what are its plan names? (Brand fact; checks: Free plan, Plan names)
9. Shopify or WooCommerce: which is better for a small online store? (Head to head)
10. BigCommerce vs Shopify: which is better for a growing business? (Head to head)

## Downloads

- [Scored answers (CSV)](https://primeaivisibility.com/benchmark/prime-ai-visibility-benchmark-edition-1.csv): 1,050 rows (one per answer) · 27 columns · no raw answer text. SHA-256 42d32abe3d976709d50cddc53c85bb3e7dc5fb1f4f2e5dbc808ea798d870bd75.
- [Question set (CSV)](https://primeaivisibility.com/benchmark/prime-ai-visibility-benchmark-question-set-v1.csv): 50 questions · five categories · question set v1.

### Cite this benchmark

Prime AI Visibility. (2026). Prime AI Visibility Benchmark, Edition 1 [Data set]. https://primeaivisibility.com/benchmark

```bibtex
@misc{primeaivisibility_benchmark_2026_e1,
  title = {Prime AI Visibility Benchmark, Edition 1},
  author = {{Prime AI Visibility}},
  year = {2026},
  howpublished = {\url{https://primeaivisibility.com/benchmark}},
  note = {Data set, CC BY 4.0}
}
```

### License

The CSV, the question set and the charts are licensed under [Creative Commons Attribution 4.0 International (CC BY 4.0)](https://creativecommons.org/licenses/by/4.0/). Reuse them with attribution to the Prime AI Visibility Benchmark, Edition 1 and a link to this page.

## Changelog and edition archive

- **Edition 1 (October 23, 2026):** First edition.

Edition archive:

- [Edition 1](https://primeaivisibility.com/benchmark), October 23, 2026 (latest)

The latest edition always lives at /benchmark. Earlier editions keep a permanent page once a newer edition is published.

## Run your own brand through questions like these

Flash is one free check each calendar month. Compare up to five buyer questions across ChatGPT, Claude, and Perplexity, with up to 15 saved answers and their available sources. [Run my free check](https://app.primeaivisibility.com/sign-up) or [Talk to Sales](https://primeaivisibility.com/talk-to-sales).

5 questions · 3 AI tools · Up to 15 answers · No card required

Building a competitor benchmark of your own? The method is in [How to benchmark your brand's AI citations vs competitors](https://primeaivisibility.com/articles/measurement/ai-visibility-benchmarks).

## Frequently asked questions

**What is the Prime AI Visibility Benchmark?**
A published study and dataset of how AI models answer buyer questions about brands. Edition 1 sent 50 questions about 25 brands in five categories to seven model configurations through their APIs, three times each, and scored 1,050 usable answers for brand mentions, citation accuracy, factual errors and consistency.

**Which AI models and settings were tested?**
OpenAI GPT-6 Sol — web search on; OpenAI GPT-6 Sol — web search off; Anthropic Claude Sonnet 5.5 — web search on; Anthropic Claude Sonnet 5.5 — web search off; Google Gemini 3.8 Flash — Google Search grounding on; Google Gemini 3.8 Flash — grounding off; Perplexity Sonar (via OpenRouter) — search always on. Each configuration used the provider's default settings with no system prompt; the run-conditions table lists the returned model version and collection times.

**Does the benchmark measure the ChatGPT app, Google AI Overviews or AI Mode?**
No. These are answers from each provider's API, not consumer-app sessions, and they are not live Google AI Overviews or Google AI Mode. Google appears here only as Gemini, with Google Search grounding switched on or off.

**How is the factual error rate calculated?**
Each checkable claim about a panel brand is compared with a dated fact sheet built from the brand's own pages. Two grader models from different providers grade every claim, and disagreements are checked against the first-party source. The rate is claims that contradict the fact sheet divided by checkable claims.

**How is citation accuracy calculated?**
Every cited link is checked with a plain HTTP request in the run week. A link counts as accurate when it resolves to a live page that supports the sentence it is attached to. Dead links, links that redirect to a homepage and unsupported links count against it; links that could not be checked are reported separately and left out.

**Can I reuse the data?**
Yes. The CSV, the question set and the charts are published under Creative Commons Attribution 4.0 International (CC BY 4.0), so you can reuse them with attribution. Cite it as: Prime AI Visibility. (2026). Prime AI Visibility Benchmark, Edition 1 [Data set]. https://primeaivisibility.com/benchmark

**How can I see how AI answers describe my own brand?**
Run a free Flash check in Prime AI Visibility: one check each calendar month that compares up to five of your buyer questions across ChatGPT, Claude, and Perplexity, with up to 15 saved answers and their available sources. To build a competitor benchmark of your own, read the Journal guide "How to benchmark your brand's AI citations vs competitors".