---
title: "A pharma CDMO grows traffic"
slug: "pharma-cdmo"
canonical_path: "/case-studies/pharma-cdmo"
meta_title: "Pharma CDMO Case Study | Prime AI Visibility"
meta_description: "How Percepture supported a pharma CDMO program that tripled inbound leads and increased website traffic by 435%."
h1: "A pharma CDMO grows traffic"
date: "2026-09-20"
last_updated: "2026-09-20"
---

**Pharmaceutical manufacturing**

# A pharma CDMO grows traffic

Percepture reorganized digital channels and content around the needs of pharmaceutical buyers.

Case study from Percepture, the agency behind Prime AI Visibility.

- **3x** inbound leads (Reported by Percepture)
- **+435%** website traffic (Reported by Percepture)
- **$250M to over $1B** annual sales for one product line (Client outcome since the partnership began)

These are agency results for Percepture clients, not a forecast for you.

## Overview

An anonymized contract development and manufacturing organization served pharmaceutical companies around the world.

Its digital channels needed to support a complex, long sales process.

## Challenge

Buyers needed detailed information before they could evaluate capacity and technical fit.

Content and campaign data were spread across separate touchpoints.

## What Percepture did

- Mapped content to each stage of the buyer journey.
- Connected search, paid media and professional-network campaigns.
- Centralized content around buyer needs.
- Added analytics that sales teams could use in follow-up.

## Results

Inbound leads grew 3x.

Website traffic increased by 435%.

Annual sales for one product line grew from $250M to over $1B since the partnership began. This was a client outcome.

The client remains anonymous because the engagement included confidential business information.

These are agency results for Percepture clients, not a forecast for you.

## What this means for you

Past agency work can show how Percepture approaches measurement and execution. Your market, offer and starting point will be different.

## How Prime fits

The Percepture team built Prime AI Visibility to give teams a clear record of selected AI answers, brand mentions and source links. Those records support measurement and do not forecast traffic.

[Read the original on percepture.com](https://percepture.com/case-studies/pharma-cdmo-giant-a-digital-marketing-transformation-success/)

Source published 2023-09-20

## More case studies

Read more Percepture agency results in the [case studies collection](https://primeaivisibility.com/case-studies).

## Check your current visibility

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## Frequently asked questions

**What is a pharma CDMO?**
A contract development and manufacturing organization helps pharmaceutical companies develop and manufacture products.

**Does Prime promise a traffic increase?**
No. The reported figures are Percepture agency results for this anonymized client. Prime does not promise traffic, rankings or citations.