Insights/comparisons

Best Profound Alternatives for GEO in 2026

2026-10-31
12 min
A pale slab with a tall blank arch at one end and three thin paths leading to a tile, a disc and a cylinder, with an amber sphere on the middle path

The best Profound alternatives for GEO depend on why a team is leaving. Profound's pricing page lists a free trial of 50 prompts for seven days and a custom Enterprise plan, with no monthly price shown. Teams usually look elsewhere for a published price, a longer trial, exports or API access without a sales call.

This article uses vendor pages read in October 2026. No product was run for it, and claims about results, customers or ratings are the vendors' own. Prime AI Visibility publishes this site and sells a competing product, so it appears in its own section and is not ranked against the others.

The best Profound alternatives for GEO: the short answer

  1. For a published monthly price, Otterly.AI, Peec AI, Scrunch, Mangools and HubSpot AEO each list one. Their units are prompts, not Profound's custom packages.
  2. For a larger step up from a trial, AthenaHQ lists a free plan and a $295 monthly plan with credits.
  3. For a no-cost baseline, the free check at Prime AI Visibility keeps up to 15 saved answers.
  4. For agents, shopping and traffic analytics, Profound's own Enterprise plan lists them, and no alternative below lists the same set.
  5. The units differ. A prompt, a credit and a custom package are not interchangeable, so no price is compared across them here.

How was this compared?

Each option is read on the same five checks: what the plan is built to do, its billing unit, the engines listed, the published price and the limit most likely to bind. A cell reads Not listed where a page did not state a fact. Prices are list prices in US dollars with the billing term named where the page gives one. Google's guidance on creating helpful, reliable content frames the baseline: people-first pages come before any AI-answer report, so a monitor is worth buying only if it points to pages you can improve.

What does Profound list today?

Plan Price What the page lists
Trial Free 50 prompts run daily for 7 days, 3 engines, limited AI Marketer credits
Enterprise Custom Tailored prompt plan, up to 9 engines, agents, SSO/SAML and SOC 2

The trial lists ChatGPT, Gemini and Google AI Overviews, one language and one region, and no history, exports or API. Enterprise lists all-time history, CSV and JSON export and API access, plus agent analytics and prompt volumes. Its engine capability list names ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search. For a closer read of the product, see our Profound products review.

Which reason for leaving points to which option?

Reason Option to read first Why
No published monthly price Otterly.AI, Peec AI, Scrunch Each lists a price
Trial is 7 days and 50 prompts Otterly.AI, Scrunch Each lists a trial on a priced plan
Need exports or API without Enterprise Mangools, Otterly.AI Both list API access on listed plans
Want a smaller entry cost Mangools, HubSpot AEO Both list a price below $60
Want credits and more models AthenaHQ Lists 11 models on Starter

The API row needs care. Mangools lists API and MCP access on its free and Pro plans. Otterly.AI lists API and MCP access from Standard at $189 a month, not on Lite.

What does each alternative list?

Option Published price Unit and limit
Otterly.AI $29, $189, $489 monthly Prompts: 15, 100, 400
Peec AI $95, $245, $495 monthly Prompts: 50, 150, 350
Scrunch $250 monthly (Core) 125 prompts, 5,000 responses
AthenaHQ Free, $295 monthly Credits: 300, 3,600
Mangools $0, $34.90 billed annually Prompts: 5, 500
HubSpot AEO $50 ($45 billed annually) 25 prompts on 3 engines; Beta
Profound Free trial, custom Enterprise 50 prompts for 7 days on trial

Read across a row, not down a column. A $29 plan with 15 prompts and a $34.90 plan with 500 prompts do not buy the same thing, and AthenaHQ's credits count responses, which prompts do not. Our Profound vs Otterly AI, Profound vs AthenaHQ and Profound vs Peec AI pages read the closest head-to-heads in more detail.

What is each option best for?

Otterly.AI. Monitoring on a four-plan ladder with a trial, daily tracking and four engines included: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Claude, Google AI Mode and Gemini are paid add-ons. It lists citation tracking and recommendations and does not write content in its core product.

Peec AI. Three self-serve plans at $95, $245 and $495 a month, each tracking a choice of three models with unlimited users and daily tracking. The Advanced plan adds multi-country tracking and a Looker Studio integration. Enterprise is custom.

Scrunch. Core is $250 a month with a trial, tracking four engines. Nine engines, its agent experience features and API access sit with Enterprise. See Cognizo vs Scrunch AI for the vendor's background.

AthenaHQ. A free Essential plan and a $295 Starter plan with 11 models, with a custom Enterprise plan. The step between the two is the usual reason teams look further. Read AthenaHQ alternatives for that decision.

Mangools. A small paid entry at $34.90 a month billed annually, with a free plan of five prompts. The page lists no content-writing tool.

HubSpot AEO. A $50 monthly product for teams already inside HubSpot, with three engines and a Beta label.

In our judgement, the likeliest swap for a team that needs a price on a page is a prompt-based monitor such as Otterly.AI or Peec AI. A team that needs agents, shopping analytics and traffic data at scale may stay with Profound's Enterprise plan. These are editorial judgements, not measured outcomes.

Which signals does each report?

Keep five signals separate whichever product you use:

  1. Mention. An answer names the brand.
  2. Citation. An answer links a page.
  3. Recommendation. An answer suggests the brand as a choice.
  4. Referral. A visit arrives from an answer.
  5. Conversion. The visit becomes a lead or sale.

Most alternatives report the first two. The pages read gave a conversion method for few, and Profound lists agent analytics for AI-sourced traffic only on Enterprise. Mentions and citations are what the engine displayed. Referrals and conversions are what your own analytics show. For the measurement labels used on this site, see the measurement metrics page.

What should you check before you switch?

  1. Export what you have. Profound lists exports on Enterprise only, so ask what you can take with you before you cancel.
  2. List the engines you rely on. The trial lists three, and several alternatives list four or fewer without add-ons.
  3. Check the unit. Convert your monthly use into prompts, credits or responses only after asking how each vendor counts.
  4. Note integrations. Profound's Enterprise lists connections to Cloudflare, Google Analytics and WordPress, among others, so list those you use.
  5. Ask who acts on the data. An agent platform and a monitor differ in who drafts the fix afterwards.

An invented example: a team on a sales-led plan checks two engines each week and never opens the API. A prompt-based plan with those two engines may cover the real use, and the custom package was never the limit.

How should you test a Profound alternative?

  1. Write 20 buyer questions and freeze the wording outside every tool.
  2. Save a manual baseline: answers from ChatGPT, Claude and Perplexity with the links each displayed.
  3. Load the same questions into the free tier or trial of each option you shortlist.
  4. Compare per question, not per score, against your baseline and against what Profound showed.
  5. Count the cost of the unit you will hit first, whether prompts, credits or custom limits.
  6. Ask each vendor in writing what happens when you run out, who owns saved answers and which plan includes API access.

What can a vertical show about question sets?

CircleOne is a public site in another field, so it works as an illustration. Its homepage describes a membership that rewards shopping at base stores, and its benefits page lists eight included benefits that cover up to four people. Questions such as "what does the membership include" (invented) depend on pages that carry dates and upcoming changes, so a stale answer is likely when a page changes. An engine's answer could cite the site's pages or someone else's, and only a saved answer shows which. This is an illustrative public website, not a Prime AI client, endorsement or paid relationship, and it carries no AI-search outcome.

Where does Prime AI Visibility fit?

Prime AI Visibility is an AI Search Visibility Platform built around saved answers. The free check runs up to five buyer questions across ChatGPT, Claude and Perplexity, keeps up to 15 answers with the links each displayed, and needs no card. It is one check a month. Starter is $69 a month and adds Gemini and an AI Overview-style preview, which is not a captured live Google AI Overview. It reports brand named and website cited as separate counts, and its Content Studio drafts pages as files with nothing published without approval.

It has no agent analytics, no shopping tracking, no prompt volumes and no managed service, so it does not match Profound's Enterprise features. Use it as an AI visibility checker for a baseline, then as an AI visibility tracker if a smaller question set is enough. The platform features page lists what it reports, and pricing and the tracker comparison give the plan details. This is a disclosed affiliated recommendation, not an independent ranking.

For the process, read the AI visibility audit guide, the AI visibility strategy guide and the guide to choosing between trackers.

When is implementation the next job?

If a test shows pages that answers skip or misstate, the work moves to content, sources and structure. Percepture, a company with a working relationship with Prime AI Visibility, publishes a tools overview and offers generative engine optimization services for the implementation. It is a services firm, not a tracker.

Frequently asked questions

What are the best Profound alternatives for GEO?

Otterly.AI, Peec AI, Scrunch, Mangools and HubSpot AEO for tracking with published prices, and AthenaHQ for a credit-based plan. Which fits depends on your units, engines and budget.

How much does Profound cost?

Its pricing page lists a free trial and a custom Enterprise plan. No monthly price is shown, so a quote comes from a demo.

What does the Profound trial include?

The page lists 50 prompts run daily for seven days on ChatGPT, Gemini and Google AI Overviews, in one language and region, with limited AI Marketer credits and no history, exports or API.

Which alternatives list an API?

Mangools lists API and MCP access on its free and Pro plans, and Otterly.AI lists it from its $189 Standard plan. Check the others before you rely on it.

Is there a free Profound alternative?

Mangools lists a free plan with five prompts, AthenaHQ lists a free plan with credits, and the free check from Prime AI Visibility keeps up to 15 answers.

Are these figures current?

They are the pages as read in October 2026. Confirm them on each vendor's site before buying.

References

  1. Google Search Central, "Creating helpful, reliable, people-first content". https://developers.google.com/search/docs/fundamentals/creating-helpful-content
  2. Profound, "Pricing". https://www.tryprofound.com/pricing
  3. Otterly.AI, "Pricing". https://otterly.ai/pricing
  4. Peec AI, "Pricing". https://peec.ai/pricing
  5. Scrunch, "Pricing". https://scrunch.com/pricing
  6. AthenaHQ, "Plans & Pricing". https://www.athenahq.ai/pricing
  7. Mangools, "AI Search Watcher". https://mangools.com/ai-search-watcher
  8. HubSpot, "AEO software". https://www.hubspot.com/products/aeo
  9. Percepture, "AI visibility tools". https://percepture.com/geo-insights/ai-visibility-tools/
  10. Percepture, "Generative engine optimization services". https://percepture.com/services/geo-services/
  11. CircleOne, "Homepage" and "Benefits" (illustrative example only). https://www.mycircleone.com/, https://www.mycircleone.com/benefit

Next steps

  1. Run the audit process on your own questions before you cancel anything.
  2. Read the strategy guide to decide what to measure first.
  3. When you are ready, create a workspace in Prime AI Visibility and bring five buyer questions.

Start with a saved baseline

Ask five buyer questions free, then choose Starter at $69 a month for Gemini and an AI Overview-style preview. A baseline gives any replacement the same starting point.