Telecom
A 5G provider expands demand
Percepture connected search, paid media, content and analytics around a 5G provider's enterprise buying journey.
Case study from Percepture, the agency behind Prime AI Visibility.
+188%
inbound leads
Reported by Percepture
+80%
website traffic
Reported by Percepture
$175M
mobile infrastructure contract
Client outcome reported by Percepture
$1B+
later acquisition of the company
Client outcome reported by Percepture
These are agency results for Percepture clients, not a forecast for you.
Overview
An anonymized 5G provider was building market share in a crowded metropolitan region.
Its fiber network and edge facilities gave the sales team a strong offer. Its digital presence was not reaching enough decision-makers.
Challenge
Large enterprises and public-sector buyers had many similar providers to compare.
The company needed a clearer path from early research to a sales conversation.
What Percepture did
- Mapped the customer journey across search and paid channels.
- Aligned website content with enterprise buyer questions.
- Personalized content for different stages of the sales process.
- Used analytics to connect campaign activity with sales follow-up.
Results
Inbound leads increased by 188%.
Website traffic increased by 80%.
The client secured a $175M contract to deliver mobile infrastructure solutions across kiosks in the metro region.
The company was later acquired for more than $1B. This was a client outcome, not a result attributed solely to Percepture.
The client is anonymized to protect confidential business information.
What this means for you
Past agency work can show how Percepture approaches measurement and execution. Your market, offer and starting point will be different.
How Prime fits
The Percepture team later built Prime AI Visibility to help teams retain evidence from selected AI-answer checks. It provides a measurement workspace and does not promise leads or contracts.
These are agency results for Percepture clients, not a forecast for you.
Read the original on percepture.comSource published 2018-08-07
Frequently asked questions
- Why is the 5G provider anonymous?
- Percepture withheld names and identifying details to protect client confidentiality.
- Did Prime produce the lead increase?
- No. Percepture reported these agency results. Prime AI Visibility is a separate measurement product built later by the same team.
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