Pharmaceutical manufacturing
A pharma CDMO grows traffic
Percepture reorganized digital channels and content around the needs of pharmaceutical buyers.
Case study from Percepture, the agency behind Prime AI Visibility.
3x
inbound leads
Reported by Percepture
+435%
website traffic
Reported by Percepture
$250M to over $1B
annual sales for one product line
Client outcome since the partnership began
These are agency results for Percepture clients, not a forecast for you.
Overview
An anonymized contract development and manufacturing organization served pharmaceutical companies around the world.
Its digital channels needed to support a complex, long sales process.
Challenge
Buyers needed detailed information before they could evaluate capacity and technical fit.
Content and campaign data were spread across separate touchpoints.
What Percepture did
- Mapped content to each stage of the buyer journey.
- Connected search, paid media and professional-network campaigns.
- Centralized content around buyer needs.
- Added analytics that sales teams could use in follow-up.
Results
Inbound leads grew 3x.
Website traffic increased by 435%.
Annual sales for one product line grew from $250M to over $1B since the partnership began. This was a client outcome.
The client remains anonymous because the engagement included confidential business information.
What this means for you
Past agency work can show how Percepture approaches measurement and execution. Your market, offer and starting point will be different.
How Prime fits
The Percepture team built Prime AI Visibility to give teams a clear record of selected AI answers, brand mentions and source links. Those records support measurement and do not forecast traffic.
These are agency results for Percepture clients, not a forecast for you.
Read the original on percepture.comSource published 2023-09-20
Frequently asked questions
- What is a pharma CDMO?
- A contract development and manufacturing organization helps pharmaceutical companies develop and manufacture products.
- Does Prime promise a traffic increase?
- No. The reported figures are Percepture agency results for this anonymized client. Prime does not promise traffic, rankings or citations.
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