Fiber internet
Fiber internet reaches more buyers
Percepture used programmatic media, Google Ads and Facebook Ads in a defined, competitive service area.
Case study from Percepture, the agency behind Prime AI Visibility.
Nearly 5 million
impressions
First 100 days
More than 22,000
clicks
First 100 days
More than 60%
improved cost efficiency
Cost per conversion versus previous campaigns
100 days
campaign period
Reported by Percepture
These are agency results for Percepture clients, not a forecast for you.
Overview
A US fiber internet provider wanted to test a new digital strategy in one competitive service area.
The program focused on market reach, response and acquisition efficiency.
Challenge
Prospects who chose a competing provider were unlikely to return to market soon.
Existing advertising also carried a high acquisition cost.
What Percepture did
- Reviewed the existing customer journey and media mix.
- Ran programmatic media, Google Ads and Facebook Ads.
- Moved spend toward channels producing useful response.
- Reworked creative around service cost and connection speed.
- Used campaign analytics to guide adjustments.
Results
Within the first 100 days, the campaign generated nearly 5 million impressions.
The campaign generated more than 22,000 clicks.
Cost per conversion represented more than 60% improved cost efficiency versus previous campaigns.
What this means for you
Past agency work can show how Percepture approaches measurement and execution. Your market, offer and starting point will be different.
How Prime fits
The same team built Prime AI Visibility to make AI-answer visibility measurable. Prime records selected checks over time and does not promise clicks, traffic or sales.
These are agency results for Percepture clients, not a forecast for you.
Read the original on percepture.comSource published 2024-04-09
Frequently asked questions
- What did the fiber campaign measure?
- Percepture reported impressions, clicks and cost-per-conversion efficiency for the first 100 days of the paid-media campaign.
- Was Prime used for this campaign?
- No. This is a Percepture agency case study. Prime AI Visibility did not produce the campaign results.
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